Are There Still Need Art Directors?

Between the scandal Galliano, Burnout of Christophe Decarnin and recent d industry process of Raf Simons, it is legitimate to wonder about the relevance of the concept of all-powerful creative director. Why the fashion industry would not abandon this system myself almost monarchical consisting of placing the fate of a house in the hands of one man?

Time o the frequency of collections has reached a breaking point and it seems increasingly difficult to satisfy the insatiable appetite of the influencers, it appears t obvious that an individual alone can no longer cope – on hard e – one such pace, such an expectation.

In this context, why not replace the DA by a creative team?The pressure would be divided, parts r tasks and the clothing recovered at the center of attention. Fashion would become an industry like one another, less whimsical, more rational. 

Yes but that is, in practice this theory does is r v the conclusive re gu: priv their art director, Christian Dior and Lanvin A/W 2016-2017 collections were somewhat permit on their hungry observers.

Not that the collections were rat’re, quite the contrary.Objectively, there is indeed not much blame in the locker room run by the two studios: clothes are well s, coh silhouettes annuities, IDs are sometimes m me more readable by the pass. The ex-assistants worked perfectly.

The problem is that it doesn’t is d guarantee of these clothes “without defects” nor me incandescent, or strong vision of the wife, nor – necessary – imperfections or rugosit sublime, nor madness divisive. However, a collection “top of the range/cr creators” cannot be r sumer a nice mod suite; She must tell a story, create a motion, trigger a r action, otherwise all settle for a banal lookbook and make the economy of a wire d.

In other words, if still able to fall in love with a claw mode, ignite for a collection and look forward to next season (to follow the destiny aesthetic tick women Dior or Lanvin), difficult to happen of presence p reindeer of an art director t you the creative process…

Would however as the LVMH and others agree to reduce drastically the number of lines (Burberry to already and already started), give their artistic director freedom of an Azzedine Ala has, get think “business continuity” rather than ‘quick profit’, int devices that the concept of “creator kleenex” is good for anyone and understand that no “it” bag will never save a House totally e vid of his ve…

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