When summer makes its entrance in the Danish country or the holidays go to southern climes, one thing is certain: bikini season is upon us. An old, worn out bikini or last year’s model is not always the right match for a new summer and the many new hours at the beach, as it brings with it. However, there is no reason to panic spreads right away. Design teams of both large, international brands as popular Danish brands have, in other words, a strong focus on beachwear, when new summer collections are in the design phase. And as soon as the new styles hit the Danish fashion stores – Bring Your Own Bikini, is the season’s most popular models. And the variety is great. It teems with bikinis for a wide audience of young, fashion-hungry fashionistaer who would like to be wearing a nice, trendy and feminine case, when they occupy the beach. There is also an exciting assortment of bikinis to style-and quality-conscious women with a weakness for the more elegant and stylish.