1821 was born a small boy named Louis Vuitton in Jura, France. This boy would prove to have a special talent-for bags. Already at sixteen, he went to Paris to seek his fortune, and where he got the job as an apprentice to a seal master. Louis Vuitton had found their industry and career rolled up and running.
1854, he founded his own label and opened its doors to its first store in Paris. Louis Vuitton quickly became a pioneer in the bag industry, not only for their aesthetic qualities, but also for the revolutionary design he supplied his bags with.
Ocean liners and trains became more common conveyances at this time, but the trunk was not enough really for all bulky bags. So Louis Vuitton got an idea to make a stackable trunk with a flat lid. A model that would become the least popular among the people on the move. It wasn’t long before names such as Charles Lindbergh and Ernest Hemingway was in the customer table.
Year 1880 Louis threw in the towel and left the business to his son George. A few years later expanded the brand and the first store in London, and a few years later, Georges and Father Louis-who still have a hand in the game-the now classic material Damier Canvas.
Four years later, in 1892, dies the same year, the Louis Vuitton company begins manufacture-handbags.
The company’s framgångsera is slowing slightly in 1936 when George dies, but the company will stay in the family when Georges ‘ son, Gaston-Louis Vuitton takes over. Gaston-Louis manages to keep the company on its feet and as the years go sprawling Louis Vuitton across the world.
We turn over to modern times, in 1987, when Louis Vuitton becomes the cornerstone of luxury conglomerate LVMH (Louis Vuitton Moet Hennessy), who today have great brands like Dior Homme, Marc Jacobs, Donna Karan and Givenchy in his stall.
Louis Vuitton maintains its place as a väskbranschens big gigant. With a plethora of different models, materials and patterns they have sold millions of bags the world over. But it will take until 1997 before the mark gets her first clothing line. It’s the relatively anonymous Marc Jacobs who is rewarded with the AWE the epithet artistic director.
Since then, it has followed a string of collaborations with various creators who made their variant of the classic bags. One of the most famous is the artist Stephen Sprouses limited edition series of handbags with graffititryck. Just as well-known for its original appearance, as a bearer of the title “world’s most copied purse”. It is said that only 1 percent of all bags adorned with the Louis Vuitton classic sign is the genuine article. The rest are copies. And it is not easy for the untrained eye to tell the difference. But-fortunately-do Marc Jacobs and his colleagues anyway. I read a funny anecdote in an interview with Marc Jacobs in i-D magazine a while ago. There, he revealed that he had seen a picture of Victoria Beckham carrying a Vuitton bag, completely unaware that it was a fake she wore on, so Marc Jacobs sent her a real instead.
It is not only when the bags shall be designed as to call on reinforcements from outside. For any season since Marc Jacobs gave the prestigious assignment to their mates, and hip-hop star Pharrell Williams to produce a collection of sunglasses. Some years later it was jewelry. See more details about Louis Vuitton jewelry in EJEWELRY.
It is today still the bags-in all of its formats-who is Louis Vuitton’s trademark. But there is a clothing line too, even if it is not so big and often incompatible with your pocketbook.
On the display the podium for this season gave Marc Jacobs on a rather odd display. It was mixed with dramatic between trousers and long chinchilla furs. On their feet they found walking boots and over the ears-the most attention during the show-earmuffs. High-tech met high-fashion, one could say.
For the spring season, Marc Jacobs-his wont-called on visiting designerpenna. It is Paul Helber, former designer at Martin Margiela, who picked up to help with men’s collection. A collection of men.style.com described as “Victorian model village within English meets Hawaii”. Paul Helber says he “likes to find harmony between extremes”.
On the catwalk shifted the contrasts between the Hawaiian shirts and svarves, double-breasted jackets and shiny shirts, coats and jesussandaler.
And of course-bags.
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