Images of America – Levi Strauss & Co

Anyone can make jeans, but it was the Levi Strauss & Co. who made the first jeans in 1873. The book Images of America, Levi Strauss & Co is about the inheritance of the Levis and their reinvention in every generation, inspiring changes in the market, on the desktop and in the streets of the entire world.

Images of America – Levi Strauss & Co

The book has not only the history of Levis jeans. He also tells us about the life of the man behind the brand, Mr. Levi Strauss. It’s a tale well cool, full of creativity, innovation, and a little bit of luck!

The company was founded by “Loeb” Strauss, who emigrated to the United States coming out in 1848 to join the middle brother in NY, selling dried in the wholesale market. In 1850, in the spirit of starting a new life, he turned to Levi. In 1853 it was taken in san Francisco and at the age of 23 opened a branch of the family business. In the early care and revendia products at wholesale, until in 1973 (along with the tailor Jacob Davis) they patented and began to produce trousers denim reinforced with rivets, Levis XX.

The book was written by Lynn Downey, the first historian hired for Levi Strauss & Co. and he began his career in the company in December 1989. Today she is responsible for the archives of Levis in san Francisco, filled with clothes, publicity materials, photographs, and other artifacts.

Images of America, Levi Strauss & Co is a fast read and as the name says, the images have been very interesting. It is a small book full of photographs of products vintage, of the ads made at different times, as well as images of important people in the history of Levis. It is more a picture book than words, but the captions and observations go far beyond what a table book.

The text that accompanies the material describes the beginning of the company, the reconstruction after the earthquake of 1906, the rise of the “Dude Ranch” in the 30’s (my favorite part of the book), the association rebel in the 50’s, the evolution of casual in the 60’s, the fall of the Berlin Wall, going up to year 2000, showing the innovation, cultural influence, and the initiatives of corporate citizenship Levi Strauss & Co.

The Levis really has an incredible history and is responsible for one of the most iconic in the history. The reading is quick and superficial, but it gives to have a clear vision of the evolution and an idea of how they worked the market over the years, adapting to the changes of the time. Renewed my affection for the brand and I am very pleased that the company exists until today.

My only complaint is that the book is short. I wanted more words. I wanted to know more about the man, the more details the cultural, more business information, etc. The great difficulty of reporting the details older is because the Levis lost everything in the great earthquake of 1906, but a book bigger could work better the vision that society had of jeans, reports, catalogs, stores, and testimonials. The text of the book always has a vision super positive and some sections sound like a release.

Images of America, Levi Strauss & Co is an excellent book for everyone who loves jeans. It is an excellent starting point for the rich history of denim fabric and denim jeans. It is small, quick to read, and good to be looking at. For more information that complement each other super well read, or for those who want to discover a little bit of this story without having to buy the book, I recommend other works of Sra.

Gallery

Levi Strauss Co

Levi Strauss Co

Source: carinteriordesign.net

Gold Rush amp Levis Levis were made by Levi Strauss for gold

Gold Rush amp Levis Levis were made by Levi Strauss for gold

Source: realpict.pw

Gold Rush amp Levis Levis were made by Levi Strauss for gold

Gold Rush amp Levis Levis were made by Levi Strauss for gold

Source: realpict.pw

Alex R. Orué, Ralph Lauren, Macy’s Honored For LGBT Youth…

Alex R. Orué, Ralph Lauren, Macy’s Honored For LGBT Youth...

Source: alexorue.tumblr.com

Steadfast Brand Tattooed Employed Metal Black And Silver …

Steadfast Brand Tattooed Employed Metal Black And Silver ...

Source: www.terapeak.com

70"Round Beige Decorator Accent Table Cover w/ Ivory …

70"Round Beige Decorator Accent Table Cover w/ Ivory ...

Source: www.ebay.co.uk

キャプテン・アメリカ/ザ・ファースト・アベンジャー ( 映画レビュー )

キャプテン・アメリカ/ザ・ファースト・アベンジャー ( 映画レビュー )

Source: blogs.yahoo.co.jp

Captain America Drawing – 3D Art

Captain America Drawing - 3D Art

Source: www.youtube.com

6 Channel Amp Wiring Diagram

6 Channel Amp Wiring Diagram

Source: marvinsordell.co.uk

Custom Turret Board for Fender Champ 5E1 5F1 Tweed amp …

Custom Turret Board for Fender Champ 5E1 5F1 Tweed amp ...

Source: www.ebay.co.uk

Auto Bike Relay 40Amp 12V 40A & Wired Base Fuse Box Radio …

Auto Bike Relay 40Amp 12V 40A & Wired Base Fuse Box Radio ...

Source: www.ebay.co.uk

Gecko

Gecko

Source: www.ebay.co.uk

Ameryka Południowa

Ameryka Południowa

Source: www.panstwaswiata.pl

Op Amp Audio Amplifier Wiring Diagrams

Op Amp Audio Amplifier Wiring Diagrams

Source: estrategys.co

USA:s flagga

USA:s flagga

Source: www.varldensflaggor.se

La tímida concursante que deslumbró al jurado de America’s …

La tímida concursante que deslumbró al jurado de America’s ...

Source: www.semana.com

Dc Wire Gauge Amp Chart

Dc Wire Gauge Amp Chart

Source: estrategys.co

Dupree: Una empresa colombiana que se toma Suramérica

Dupree: Una empresa colombiana que se toma Suramérica

Source: laotracara.co

Infinity RS-8a Speaker Subwoofer Amplifier Plate Repair …

Infinity RS-8a Speaker Subwoofer Amplifier Plate Repair ...

Source: www.ebay.co.uk

ヤフオク!

ヤフオク!

Source: auctions.yahoo.co.jp